Darre' Dior Collections was founded by Dekyra Jones in June 2019. Dekyra went to the University of Memphis with a major in fashion and merchandising and a minor in Marketing. Dekyra Jones has always found an interest in fashion since she was a toddler, from styling her sisters to modeling. Dekyra knew she wanted to be a boss from watching her mom be an entrepreneur with her modeling agency. Since, Dekyra was a little girl she has always been "big bone" and it was hard for her to find trendy, affordable, plus size clothing, so Dekyra wanted to create a brand that catered to not just plus size but all sizes small-3x. Dekyra is committed to making women feel confident despite their size. She says "Having Confidence is something I will never lose".